Build a brand voice document
Use it when: You want AI drafts to sound like your brand, consistently.
Below are [3–5] examples of our best real marketing copy, plus notes about our audience. 1. Describe our voice in 3–5 traits. For each, write "We are [trait], not [opposite]." 2. List words and phrases we use often, and ones we seem to avoid. 3. Describe typical sentence length and structure. 4. Write 5 rules a writer should follow to sound like us. 5. Rewrite this generic sentence in our voice as a test: "Our product helps you save time." Audience notes: [who they are, what they care about] Examples: """ [paste examples] """
- Edit the result by hand — it becomes the instructions for every future draft.
- Add a 'claims we never make' list for legal or compliance-sensitive industries.