Free SEO tool · runs in your browser
Meta Description Generator
Write page summaries that tell searchers exactly what they will find. Add your topic, keyword and benefits, then edit the drafts.
Your page
Description drafts
Your editable description drafts will appear here.
Template-based drafts generated in your browser. Green: 70–160 characters · Amber: shorter or longer than that.
How this tool works
The generator combines your topic, keyword, benefits, audience and call to action using a set of sentence patterns — for example “[Topic] with [benefits]” or “Looking for [keyword]? …”. It uses your keyword once, joins benefits naturally and keeps drafts readable if your inputs are long. It runs in your browser and does not use an AI model.
Example
What makes a good meta description
- Summarize this specific page in plain language — what the visitor will get.
- Be accurate. Don’t promise anything the page doesn’t deliver.
- Avoid keyword lists. Google says descriptions made of long strings of keywords are less likely to be shown.
- Include useful specifics such as who it’s for, what’s included or how it works.
Source: Control your snippets in search results (Google Search Central). Need the title too? Try the Meta Title Generator.
Frequently asked questions
How long should a meta description be?
There is no fixed limit. Google truncates snippets to fit the device, so many sites aim for roughly 120–160 characters with the key information first. The counter here flags drafts under 70 or over 160 characters as worth a second look.
Does a meta description improve rankings?
Not directly, and nobody can guarantee a ranking or click-through change. A clear, accurate description can help people decide whether your page answers their question when Google shows it.
Why does Google sometimes show different text?
Google mainly builds snippets from page content and uses the meta description when it describes the page better than the on-page text. It may show different text for different searches.
Can I use the same description on several pages?
Google recommends unique descriptions. Identical or similar descriptions across pages are not helpful to searchers.