Free Content tool · runs in your browser
Content Brief Generator
Plan an article, guide or landing page before anyone writes a word. Enter a topic, audience, goal and key points to get a structured brief you can edit and share.
Your content
Content brief
Your structured brief will appear here.
Built from rules in your browser. No search volumes, rankings or competitor data are estimated.
How this tool works
Your goal sets the likely search intent and the objective; your format sets the section skeleton; your key points become the main sections. The tool then adds questions the content should answer, a list of supporting material to research, internal link opportunities and a quality checklist based on widely accepted editorial standards, including Google’s guidance on helpful, people-first content.
Example
Why briefs matter more with AI
AI makes drafting fast, which makes planning the bottleneck. A brief forces the decisions that make content useful: who it’s for, what it must answer and what evidence it needs. It also gives an AI assistant the context it needs to produce something specific. See our content production workflow.
Source: Creating helpful, reliable, people-first content (Google Search Central).
Frequently asked questions
Does this tool include keyword volumes or competitor data?
No. It does not connect to any SEO database, so it never shows search volumes, difficulty scores or competitor analysis. Search intent is inferred from the goal and format you choose — treat it as a planning assumption to check against real search results.
Can I use the brief with an AI assistant?
Yes. Copy the brief as Markdown and paste it into your AI assistant as context, together with your sources. A clear brief produces far more specific drafts than a one-line request. Keep a person responsible for facts and final edits.
What should I add to the generated brief?
The parts only you know: first-hand experience, examples, data you can share, the sources you trust and the internal pages you want to link. The brief marks where these belong.