Free SEO tool · runs in your browser
SEO Slug Generator
Turn a headline into a clean, readable URL slug. The slug updates as you type, with options for stop words and maximum length.
Your text
Your slug
Type a title to see its slug.
Preview:
How this tool works
- Special letters are transliterated (ß → ss, æ → ae, ø → o) and accents are removed.
- Text is lowercased; “&” becomes “and” and “+” becomes “plus”.
- Apostrophes are dropped so “don’t” becomes “dont”, not “don-t”.
- Every other character that is not a letter or number becomes a separator.
- Optional: common stop words are removed and the slug is shortened at a word boundary.
- Repeated separators are collapsed and trimmed from both ends.
Example
Good slug habits
- Use readable words rather than long ID numbers.
- Keep slugs short and descriptive; drop dates unless the page is genuinely about a date.
- Stay consistent with lowercase letters — URLs are case-sensitive.
Source: URL structure best practices for Google Search (Google Search Central).
Frequently asked questions
Should I use hyphens or underscores in URLs?
Google recommends hyphens to separate words, and does not recommend underscores. Hyphens make it easier for people and search engines to identify the words in a URL.
Should I remove stop words such as “the” and “and”?
It is optional. Removing them makes slugs shorter, but keep them when they are needed for meaning. The tool never removes every word — if all words are stop words, it keeps them.
What happens to accents and symbols?
Accented letters are converted to their plain equivalents (é becomes e, ß becomes ss), “&” becomes “and”, apostrophes are removed, and every other symbol becomes a separator. Repeated separators are collapsed and removed from the ends.
Should I change the URL of an existing page?
Only with care. If you change a published URL, set up a permanent (301) redirect from the old address and update your internal links, or visitors and search engines will hit a broken page.