Workflow · Marketing
Content Repurposing and Campaign Launch
Turn one strong piece of content into tracked posts, emails and clips — drafted in your brand voice and reviewed before anything is scheduled.
The workflow at a glance
Goal: Get more reach from each piece of content without writing every channel version from scratch.
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Step 1: Trigger
Source asset is approved
A guide, webinar recording or case study is marked 'approved' in your content calendar or project board.
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Step 2: AI step
Extract the key points
The AI lists the five most useful points, quotes and statistics — each with its location in the source, so you can check it.
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Step 3: AI step
Draft channel versions
Using your brand voice document, the AI drafts a newsletter section, three social posts and short clip suggestions.
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Step 4: Data
Build tracked links
Each channel version gets a link with consistent, lowercase UTM parameters.
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Step 5: Human review
Edit and approve
A person checks facts against the source, edits for voice and approves each version.
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Step 6: Action
Schedule and record
Approved posts are scheduled; links and dates are logged in the content calendar for reporting.
Why this workflow
Writing every channel version of a campaign from scratch is slow, so most teams publish once and move on. Repurposing with AI gets more value from content you’ve already invested in — as long as a person checks that nothing new, wrong or off-brand slips in.
What you need
- A source asset that has already been reviewed (the facts are checked once, here).
- A brand voice document — see how to write one in our AI for marketing guide.
- An AI assistant or a marketing platform such as Jasper, whose Brand Voice feature stores your tone.
- Canva for resizing visuals, and Descript if you’re cutting clips from video or audio.
- Our UTM Builder for tracked links.
Build it
- Agree the naming convention for UTM values (for example
utm_medium=social,utm_source=linkedin,utm_campaign=2026-q4-guide-launch). - Run the extraction prompt on the source asset and check each point against the original.
- Run the drafting prompt with your brand voice document and channel rules (length, format, call to action).
- Create visuals by resizing one master design for each channel.
- Review every draft for accuracy and voice; use the Email Subject Line Builder for newsletter subject options.
- Schedule and log the links in your content calendar.
Our marketing prompt pack includes the extraction and repurposing prompts.
Variations
- Webinar to clips: use transcript-based editing to pull short segments, then write captions from the same key points.
- Case study to sales enablement: draft a one-page summary and three talking points for the sales team.
- Evergreen refresh: every quarter, re-run the workflow on your best-performing older content.