What is Mailchimp?
Mailchimp handles email campaigns, audiences and automations. The Free plan covers up to 250 contacts with up to 500 sends a month (250 a day), one seat and one audience; it does not include email scheduling, automation flows or removal of Mailchimp branding.
Paid plans — Essentials, Standard and Premium — are priced by contact count, and the pricing page shows introductory offers. Generative AI features are included at no extra cost on Standard and Premium, and not on Essentials or Free. Intuit Assist is in beta in select countries, in English only.
Essentials and Standard offer a 14-day free trial. Availability of the trial and some features varies by country.
What can you use Mailchimp for?
- Sending newsletters and promotions to a small list
- Building automation flows (paid plans)
- Drafting email copy with generative AI (Standard and Premium)
Strengths and limitations
Strengths
- Free plan for very small lists
- Generative AI included on Standard and Premium
- 14-day free trial on Essentials and Standard
Limitations
- Free plan is capped at 250 contacts and excludes automations
- Price grows with your contact count
- AI features are not on Essentials
Mailchimp plans and pricing
Free for up to 250 contacts (500 sends a month). Essentials, Standard and Premium are priced by contact count with introductory offers; Essentials and Standard have a 14-day free trial.
Checked on the official pricing page on 28 October 2026. Plans, limits and prices change often, so confirm the current details before you buy. We do not list prices that we have not verified.
Mailchimp: common questions
Is Mailchimp free?
Yes, Mailchimp has a free plan, with paid plans for more usage or features (checked on the official pricing page on 28 October 2026). Free for up to 250 contacts (500 sends a month). Essentials, Standard and Premium are priced by contact count with introductory offers; Essentials and Standard have a 14-day free trial.
What are the best alternatives to Mailchimp?
Alternatives to Mailchimp listed on Algorixio include Klaviyo, HubSpot, Buffer and Manychat. Which one fits depends on your use case, budget and the tools you already use; each has its own page with verified plan details.
Official sources
Information on this page was last checked against these sources on 28 October 2026. Algorixio has not run its own hands-on benchmark of this product.
- Mailchimp pricing mailchimp.com
