What is Semrush?
Semrush helps you find keywords, track rankings, audit your site for technical issues, research competitors and plan content. It also offers toolkits for traffic and market research, local SEO, content and AI visibility.
The SEO Toolkit has three plans: Pro ($139.95 a month, 500 tracked keywords, 5 websites), Guru ($249.95 a month, 1,500 keywords, 15 websites, plus content tools and historical data) and Business ($499.95 a month, 5,000 keywords, 40 websites, plus API access).
Semrush offers a 7-day free trial. For a new site, a free tool such as Google Search Console covers the basics before you pay for a full SEO platform.
What can you use Semrush for?
- Keyword research for blog posts and product pages
- Tracking rankings for target keywords
- Technical site audits
- Researching competitors' traffic and keywords
Strengths and limitations
Strengths
- Broad SEO and competitor data in one place
- Site audit and rank tracking included
- 7-day free trial
Limitations
- Expensive for very small businesses
- Limits on tracked keywords and reports per plan
- Data is estimated; use Search Console for your own site's real figures
Semrush plans and pricing
SEO Toolkit: Pro $139.95, Guru $249.95 and Business $499.95 a month, with a 7-day free trial.
Checked on the official pricing page on 26 October 2026. Plans, limits and prices change often, so confirm the current details before you buy. We do not list prices that we have not verified.
Semrush: common questions
Is Semrush free?
No free plan is listed on the official pricing page, but Semrush offers a free trial (checked on the official pricing page on 26 October 2026).
How much does Semrush cost?
Paid plans start from $139.95/mo. SEO Toolkit: Pro $139.95, Guru $249.95 and Business $499.95 a month, with a 7-day free trial. This was checked on the official pricing page on 26 October 2026; prices change often, so confirm before you buy.
What are the best alternatives to Semrush?
Alternatives to Semrush listed on Algorixio include Surfer, HubSpot, Akii SEO & AI Search Optimizer and Jasper. Which one fits depends on your use case, budget and the tools you already use; each has its own page with verified plan details.
Official sources
Information on this page was last checked against these sources on 26 October 2026. Algorixio has not run its own hands-on benchmark of this product.
- SEO Toolkit pricing and limits (Semrush) semrush.com
