What is Hootsuite?
Hootsuite manages social media in one dashboard: scheduling posts, replying to comments and messages, monitoring mentions and reporting on results. It includes OwlyWriter AI, which writes captions and post ideas.
Hootsuite lists Standard (10 social accounts), Professional, Advanced (unlimited social accounts) and Enterprise plans, with a 14-day free trial on the self-serve plans. Its plans page says Standard starts at $99 and Advanced goes up to $399; check the page for the exact price per user and billing period.
Hootsuite suits teams that manage several brands or many accounts and need reporting. A single small business may find a simpler scheduler cheaper.
What can you use Hootsuite for?
- Scheduling posts across several social networks
- Replying to comments and DMs from one inbox
- Reporting on social media results for clients
- Writing captions with OwlyWriter AI
Strengths and limitations
Strengths
- All-in-one scheduling, inbox and analytics
- AI caption writing with OwlyWriter
- 14-day free trial
Limitations
- No free plan
- More expensive than simple schedulers
- Exact prices depend on plan and billing period
Hootsuite plans and pricing
Standard (from $99), Professional (from $199), Advanced (up to $399) and Enterprise (custom), with a 14-day free trial on self-serve plans.
Checked on the official pricing page on 30 October 2026. Plans, limits and prices change often, so confirm the current details before you buy. We do not list prices that we have not verified.
Hootsuite: common questions
Is Hootsuite free?
No free plan is listed on the official pricing page, but Hootsuite offers a free trial (checked on the official pricing page on 30 October 2026).
How much does Hootsuite cost?
Paid plans start from $99/mo. Standard (from $99), Professional (from $199), Advanced (up to $399) and Enterprise (custom), with a 14-day free trial on self-serve plans. This was checked on the official pricing page on 30 October 2026; prices change often, so confirm before you buy.
What are the best alternatives to Hootsuite?
Alternatives to Hootsuite listed on Algorixio include Buffer, Canva, Manychat and Akii SEO & AI Search Optimizer. Which one fits depends on your use case, budget and the tools you already use; each has its own page with verified plan details, and our Buffer vs Hootsuite comparison puts them side by side.
Official sources
Information on this page was last checked against these sources on 30 October 2026. Algorixio has not run its own hands-on benchmark of this product.
- Hootsuite plans hootsuite.com
